I enjoyed yet another awesome webinar last night in Ben Mack's series "Profitable Magic". This one featured Jeffrey Edwards, a Big Business Consultant and an Alchemist.
He spoke about the seven stages of Alchemation, as they relate to the Harry Potter series, and how they could relate to the entrepeneur.
I will describe these 7 stages, as I understood them and their relation to business, so you perhaps be able to see what I mean.
1-calsination - Which is, essentially trial by fire, to reduce something by fire into ash. To figure out how a business works you reduce it to points (ash).This to see why the operation operates the way it does.
2-dissolution - trial by water, which is to dissolve things to allow them to become something else.
3-separation - At this point you should be able to look at what's before you with a new set of eyes, pulling the good from the bad. Taking items that are working and separating them from the bad and keeping the nuggets of knowledge, washing away the debree.
4-conjunction -The important stage of putting things back together - the stage when lead lead is turned to gold, putting the remaining pieces back together to make something new.
5-fermentation - taking those items that are conjuncted and allowing them to fester, as in wine.
6-distillation - pull the essence of the fermented material out, think of distilled water, boiling it and turning the pure water into steam, leaving the bad stuff behind.
7-coagulate - letting it come together as something new.
Mr. Edwards focussed mainly on the first four of these stages, the fourth being the most prominent. Who wouldn't want their business to be able to turn lead into proverbial gold? Using these stages of alchemy as it relates to business could mean magic if you are oging to come out the other end with gold!
The conversation then turned to leadership and five leadership talents. For more on this you can read an article I wrote entitled 'Become The Leader You Should Be' Please go ahead and read the article as I think anyone would find it beneficial.
Alchemy has been defined as "the art of transmutation of the soul". It's all about becoming something you never thought you could be. Now that is magic!
Cheers Ben for another enchanting evening!
Sincerly,
Laura Gagnon
PS To enjoy the last of this amazing webinar series, please click here "Profitable Magic", you don't want to miss it!
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