Magic of an Emotional Journey - Ben Mack and Joost van der Leij

Last night webinar in Ben Mack's Profitable Magic series featured Joost van der Leij,who is a world class NLP Master. (Neuro-Linguistic Programming) Here are some of the things he said that stuck out for me. First, if you are at or near the beginning of this journey to improve your life, as I am, you need to be a "fanatic" about it. Do whatever you have to do [to take the next step] in a relaxed and orderly manner.
Another point, when we're able to be successful in our failures, we open the door to being successful at success. Sounds like it's time to be successful in success eh?
But an interesting topic discussed was basic NLP strategy. The idea that taking a potential sales client through an emotional journey to arrive at the point of sale. Joost's form of "magic" as it applies to the webinar series. When a person is looking to buy they are, at first, anxious. As the sales person, take them through 5 emotions; 1/frustration, as it relates to their current situation; 2/hesitation, as it relates to your competition, 3/curiousity, when pitching your own product; all of these getting the potential client at the point of 4/"Maybe I'll do something", and finally to 5/"go for it!" at which time they're signing a contract. The client will all the time be rationalizing their feeling because they came to the end gradually and on their own. Pretty interesting stuff eh? Magic even!
There are TWO DAYS LEFT in Ben Mack and Ken McArthurs webinar series Profitable Magic. Click on the words and check it out now! We could all use a little magic along the way!
It's time,
Laura Gagnon
http://www.leadyourlives.com